Learn how to combat peaks and valleys with a comprehensive business plan for your company. With 2013 drawing to a close, many businesses are experiencing the slow-down that typically comes with the season, while others are seeing demand for products and services boosted by the festivities. In Canada the cold months are working months in […]
Much has been written—and even more postulated—about the effect of competition on pricing strategies. Here’s a thought: let’s turn this on its head and consider how premium pricing can affect competition instead of vice versa. Rather than using your competitor analysis to help you decide how to price your products and services, include pricing options in your strategic planning to […]
In these days when innovation is everything and excellence is the minimum benchmark, companies are hard-pressed to generate new ideas and fresh ways of conducting their operations. Spurring employee creativity helps develop a team of people who can put their heads together and come up with original suggestions. Workers are often cocooned by the parameters of […]
SMBs May Run The Risk Of Being Overwhelmed By Consumer Data When it comes to consumer data, today’s small business marketers have more than ever, due to the proliferation of interconnected devices and computers. Companies are capturing an enormous amount of data on a daily basis, and are running the risk of being overwhelmed with […]
One of the core activities of starting a new business idea or launching a new product is conducting a thorough market research and analysis of the industry or product. Often, the definition or activities related to market research can be unclear. There are numerous reasons to use market research in any business, large and small. […]
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