The question, “What is Diversification and what is the best strategy to take?” is a common question we receive from our clients. Business diversification is the process by which a company or organization employs the diversification business strategy as a means to an end. This occurs when a company tries to enter a new market […]
With strategic planning as the cornerstone of our list of services, we often get asked if there’s really value in spending time (and the associated funds) on this activity. Clearly, we believe in the concept otherwise we wouldn’t offer it; but in some circles, strat planning has had a bad rap. So here’s an analysis that […]
Everyone loves an underdog story. David vs. Goliath. Nelson Mandela vs. the South African apartheid regime. Warren Buffett, who began his illustrious career working a newspaper route. When it comes to businesses, these success stories reaffirm that the little guy does have a chance. You just have to play your proverbial cards correctly and you […]
A business strategy definition is the means by which a company sets out to achieve its desired goal or objective. Strategic planning is the holy grail for most businesses, regardless of size. It’s the first thing you learn in Business 101, and we’re taught that it’s vital to the success of any enterprise. What business […]
Every organization needs to formulate a market strategy, including those considered to be non-profit organizations. Formulating your company’s marketing strategy is not as complex as one would think. In this article, we will be discussing the topic of a “marketing strategy,” and its components including; 4Cs (Customers, Company, Competitors, and Circumstances), Needs, and 4Ps (Product, […]
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