Five Ways to Achieve a Competitive Advantage by Competing to be “Unique” rather than “The Best.” Competition is certain, regardless if you are starting a new business, launching a new product, or selling in a niche market. For this reason, achieving sustainable competitive advantage is important to any business. In order to stay competitive, companies must adopt […]
With strategic planning as the cornerstone of our list of services, we often get asked if there’s really value in spending time (and the associated funds) on this activity. Clearly, we believe in the concept otherwise we wouldn’t offer it; but in some circles, strat planning has had a bad rap. So here’s an analysis that […]
Everyone loves an underdog story. David vs. Goliath. Nelson Mandela vs. the South African apartheid regime. Warren Buffett, who began his illustrious career working a newspaper route. When it comes to businesses, these success stories reaffirm that the little guy does have a chance. You just have to play your proverbial cards correctly and you […]
Competition is certain, regardless if you are starting a new business, launching a new product, or selling in a niche market. For this reason, achieving sustainable competitive advantage is important to any business. Just when you think you have a competitive advantage, your competitors are continuously fighting for your customers and market share. Small businesses […]
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