Five Ways to Achieve a Competitive Advantage by Competing to be “Unique” rather than “The Best.” Competition is certain, regardless if you are starting a new business, launching a new product, or selling in a niche market. For this reason, achieving sustainable competitive advantage is important to any business. In order to stay competitive, companies must […]
With the mobile revolution at hand, it’s surprising how many companies simply aren’t ready for it. A survey of more than 700 organizations over the past 12 months showed only 4% of respondents are in the process of developing apps for the plethora of mobile devices hitting the market. That’s odd, given that 100% of […]
Companies benefit extensively from having a strong social media business strategy, and with Facebook users now hitting upwards of 1.15 billion, that’s never been more true. When a company is part of a global social marketplace of this size, however, the ramifications of “bad” publicity take on a whole new meaning. That’s the dark side […]
Competition is certain, regardless if you are starting a new business, launching a new product, or selling in a niche market. For this reason, achieving sustainable competitive advantage is important to any business. Just when you think you have a competitive advantage, your competitors are continuously fighting for your customers and market share. Small businesses […]
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