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How to Score by Selling to Existing Clients

With all the hype these days on how to generate leads and convert them into sales, it’s easy to lose the focus on the most viable prospects of all: your existing customers. And yet research from Marketing Metrics shows that you’re 60% to 70% likely to make a sale to a current customer, compared with […]

Filed Under: All Blog Posts, Lead Generation, Strategic Planning Tagged With: customer relationship management

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