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Market Research

Secondary Market Research

What is “Market Research?”

We define “Market Research” as a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment.

The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organizations, irrespective of size or industry.

Our team of researchers and analysts use our unique market research methods to comb through websites, data repositories and government statistics, uniquely providing a 360-degree overview of available data, combined with original analysis that is quickly accessible, comprehensive, objective, actionable, cost-effective and, most of all, intelligent.

Secondary Market Research Process

Xavier & Associates serves as a trusted, third-party resource, cutting through the clutter and hype – helping businesses make sense of the latest trends and stats in any industry, in both global or local markets.

How Can Our Products And Services Help Your Company Make Better, More Informed Business Decisions? 

  • By streamlining market research sources and reducing costs
  • By providing an objective, bird’s eye view of the entire industry landscape
  • By better deploying and sharing information across the company
  • By building solid business cases backed up by hard data
  • By reducing business risk
  • By saving valuable time

Xavier & Associates is a full-service Marketing Management Consulting Firm, located in Toronto, providing global clients with innovative solutions to their complex business challenges. Our services include; Busi­ness Strat­egy Con­sult­ing, Marketing Plan Consulting, Mar­ket Research, Com­pet­i­tive Intel­li­gence Analy­sis, Email Cam­paign Mar­ket­ing, and Advanced Analytics.

To learn more about our services, organization or to speak to one of Senior Client Managers, please contact us today!

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