With strategic planning as the cornerstone of our list of services, we often get asked if there’s really value in spending time (and the associated funds) on this activity. Clearly, we believe in the concept otherwise we wouldn’t offer it; but in some circles, strat planning has had a bad rap. So here’s an analysis […]
Everyone loves an underdog story. David vs. Goliath. Nelson Mandela vs. the South African apartheid regime. Warren Buffett, who began his illustrious career working a newspaper route. When it comes to businesses, these success stories reaffirm that the little guy does have a chance. You just have to play your proverbial cards correctly and you […]
Much has been written—and even more postulated—about the effect of competition on pricing strategies. Here’s a thought: let’s turn this on its head and consider how premium pricing can affect competition instead of vice versa. Rather than using your competitor analysis to help you decide how to price your products and services, include pricing options in your strategic […]
Monitoring performance of your products or services is vital to provide you with the business intelligence you need. It enables you to evaluate how successful you are, where you need to improve and what challenges you face. It’s not just about the bottom line. You won’t even have a bottom line if you don’t measure […]
In a world in which few businesses offer a completely unique product or service, it’s often difficult to identify why your prospective customers should choose you over someone else. And knowing that is vital for a successful marketing strategy. For this reason, it’s necessary to have a clearly defined competitive advantage, so your customers understand […]
