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Strategic Planning: Is it Worth It For Your Business?

With strategic planning as the cornerstone of our list of services, we often get asked if there’s really value in spending time (and the associated funds) on this activity. Clearly, we believe in the concept otherwise we wouldn’t offer it; but in some circles, strat planning has had a bad rap. So here’s an analysis that […]

Filed Under: All Blog Posts, Business Strategy Consulting, Competitive Advantage, Strategic Planning Tagged With: business strategy, competitive advantage, strategic planning

5 Business Strategies To Compete with Big Competitors

business strategies

Everyone loves an underdog story. David vs. Goliath. Nelson Mandela vs. the South African apartheid regime. Warren Buffett, who began his illustrious career working a newspaper route. When it comes to businesses, these success stories reaffirm that the little guy does have a chance. You just have to play your proverbial cards correctly and you […]

Filed Under: All Blog Posts, Business Strategy Consulting, Client Service, Competitive Advantage Tagged With: business strategies, client centricity, competitive advantage, customer service

How to Use Premium Pricing Strategies to Compete Against Low-Priced Competitors

Premium pricing, pricing strategy, pricing strategies, competitive advantage

Much has been written—and even more postulated—about the effect of competition on pricing strategies. Here’s a thought: let’s turn this on its head and consider how premium pricing can affect competition instead of vice versa. Rather than using your competitor analysis to help you decide how to price your products and services, include pricing options in your strategic planning to […]

Filed Under: All Blog Posts, Business Planning, Marketing Strategy Tagged With: competitive advantage, Premium pricing, pricing strategies, pricing strategy

4 Critical Reasons to Monitor Your Product Performance

business strategy, analytics

Monitoring performance of your products or services is vital to provide you with the business intelligence you need. It enables you to evaluate how successful you are, where you need to improve and what challenges you face. It’s not just about the bottom line. You won’t even have a bottom line if you don’t measure your performance […]

Filed Under: All Blog Posts, Analytics, Business Intelligence, Financial Projectinos, Marketing Research Tagged With: business forecasting, business strategy, competitive advantage, monitor product performance

Why You Need a Clearly Defined Competitive Advantage

strategic marketing plan

In a world in which few businesses offer a completely unique product or service, it’s often difficult to identify why your prospective customers should choose you over someone else. And knowing that is vital for a successful marketing strategy. For this reason, it’s necessary to have a clearly defined competitive advantage, so your customers understand […]

Filed Under: All Blog Posts, Marketing Strategy Tagged With: competitive advantage, Marketing strategy, strategic marketing plan

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