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Strategic Marketing Plan Services

A company’s Marketing Plan is the central instrument for directing and coordinating all of its marketing efforts; in addition to establishing a solid marketing mix and positioning strategy.  In every economic cycle, there’s a need to refresh the company’s strategic marketing plan. Beyond just a trade show calendar and advertising schedule, a strategic marketing plan should identify and prioritize market segments, and be designed to outsmart the competition.

Although traditionally the responsibility for developing and executing a strategic marketing plan has been the responsibility of the marketing manager or marketing department, today’s globally competitive environment requires the participation of an entire company; sales, marketing, technology, media etc.

Xavier & Associates’ global marketing experience and expertise distinguish us, from similar consulting firms, as we are able to provide in-depth knowledge of many different industries in many different markets.

Our experienced marketing strategy consultants incorporates a top-down process of developing a strategic marketing plan; helping to ensure that all tactical marketing strategies and marketing tactics support the company’s goals and objectives, in addition to conveying a consistent message to customers. This approach improves our client’s efficiency in all areas, which helps improve revenue and market share growth, and minimizes expenses — all of which lead to higher profitability.


Xavier & Associates is a full-service Marketing Management Consulting Firm, located in Toronto, providing global clients with innovative solutions to their complex business challenges. Our services include; Busi­ness Strat­egy Con­sult­ing, Marketing Plan Consulting, Mar­ket Research, Com­pet­i­tive Intel­li­gence Analy­sis, Email Cam­paign Mar­ket­ing, and Advanced Analytics.

To learn more about our services, organization or to speak to one of Senior Client Managers, please contact us today!

Our Services

  • Business Strategy Consulting
  • Strategic Marketing Plan Services
  • Market Research
  • Competitive Intelligence / Industry Analysis
  • Lead Generation
  • Advanced Analytics
  • Email Marketing Solutions & Services

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