A company’s Marketing Plan is the central instrument for directing and coordinating all of its marketing efforts; in addition to establishing a solid marketing mix and positioning strategy. In every economic cycle, there’s a need to refresh the company’s strategic marketing plan. Beyond just a trade show calendar and advertising schedule, a strategic marketing plan should identify and prioritize market segments, and be designed to outsmart the competition.
Although traditionally the responsibility for developing and executing a strategic marketing plan has been the responsibility of the marketing manager or marketing department, today’s globally competitive environment requires the participation of an entire company; sales, marketing, technology, media etc.
Xavier & Associates’ global marketing experience and expertise distinguish us, from similar consulting firms, as we are able to provide in-depth knowledge of many different industries in many different markets.
Our experienced marketing strategy consultants incorporates a top-down process of developing a strategic marketing plan; helping to ensure that all tactical marketing strategies and marketing tactics support the company’s goals and objectives, in addition to conveying a consistent message to customers. This approach improves our client’s efficiency in all areas, which helps improve revenue and market share growth, and minimizes expenses — all of which lead to higher profitability.
Xavier & Associates is a full-service Marketing Management Consulting Firm, located in Toronto, providing global clients with innovative solutions to their complex business challenges. Our services include; Business Strategy Consulting, Marketing Plan Consulting, Market Research, Competitive Intelligence Analysis, Email Campaign Marketing, and Advanced Analytics.
To learn more about our services, organization or to speak to one of Senior Client Managers, please contact us today!
