With the advancement of computer technologies and the Internet over the past decade, today email remains the only marketing channel that allows the possibility to successfully create a personal relationship with a customer through targeted, personalized content that is sent at a relevant time.
As email delivery extends from the computer to the mobile device email will continue to serve as the glue that holds together a single marketing campaign across multiple online channels. Our email marketing consultants can design an Email Marketing Campaign program that will enable your company to sell more aggressively by email; ensuring that the right products are being marketed to the right customers.
Let Xavier & Associates help your organization develop the best email marketing campaign that will grab and hold an interest of your customers, maximize response, and maintain your company’s brand presence. Permission-based email marketing is an extraordinarily cost-effective and powerful tool. Get it right and you’ll see ROIs you never dreamed of with traditional direct mail. The results are tailored, relevant, one-to-one marketing experience.
Our programs are tailored through optimization, better use of data, and ability to satisfy customer needs with replenishment, life-cycle, and progressive profiling. We will not only help your organization recognize increased revenue and decreased costs, but also help your organization learn more about your customer preferences.
Our email marketing experts will evaluate your company’s business goals and develop an email marketing campaign strategy with goals and objectives, messaging, creative direction, visual identity, a list acquisition plan and more. The strategic plan of a full-service email marketing program typically includes:
- Goals and objectives
- Target audience
- Value proposition
- Unique selling proposition
- Call-to-action
- List acquisition
- Customized subscription forms
- List growth plan
- Send frequency
The result: deeper customer engagement, greater marketing efficiency, and increased ROI. Let Xavier & Associates set up, monitor, design, administer and analyze your email marketing campaign.
Xavier & Associates is a full-service Marketing Management Consulting Firm, located in Toronto, providing global clients with innovative solutions to their complex business challenges. Our services include; Business Strategy Consulting, Marketing Plan Consulting, Market Research, Competitive Intelligence Analysis, Email Campaign Marketing, and Advanced Analytics.
To learn more about our services, organization or to speak to one of Senior Client Managers, please contact us today!
